Wednesday 17 September 2014

Unit 33 Assignment 2 treatment

Treatment

Plot:
Our stop motion motion has a fight theme with a hero, villain and a female victim.  The villain has kidnapped the female victim and the hero is trying to save her. It will be set on a city street were the two characters will fight.

Beginning 30 seconds- 
This will see the characters meet on the back street. The hero is going to walk onto the street with the sound effect of walking. The villain is going to hear the hero and turn and smile. We will the zoom into the faces of each character and freeze showing there names. We will then see the two characters start to run towards each other and jump to hit each other. The screen then cuts to black.

Middle 30 seconds-
The hero and the villain become tangled in a fight to the death, trading blows with quick cuts and multiple angles to create tension and suspense. The fight will switch between slow motion and normal speed, and at certain points we see freeze frames of the characters i.e. the hero punches the villain or the villain dodges the hero's attack. We will see shots of the female victim looking confused, the camera will also be shot from her perspective as she watches the fight happen. The lens will go in and out of focus to show that she is slipping in and out of consciousness. Then the camera is on the girl as she looks to her side and spots a pole with a dangerously sharp edge.

End 30 seconds-
The third half we see the hero losing the fight to the villain. The hero will be shown on the floor with the villain over him the hero is about to be defeated by the villain. All of a sudden the villains expression changes from menacing to complete shock as he looks down to see a pole piercing through his torso. He falls down to revile the female character standing behind him breathless and falls to her knees. We cut to a shot of her on the side we hear the hero standing up and walk to the woman and he puts his hand out for her and he lift her up and walk of in to the sunset. We cut to the villain who is lay on the floor all of a sudden he open his eyes.


Target audience and genre-
Our target audience are males over the age of 15, this is due to action/fight theme of the animation which stereotypically is watched by males. The animation is aimed at people of 15 because of the violence and blood which we plan to include in the animation. Research shows that when men look to watch a film or a show they look for things like; nudity, sex and violence. When men were asked what  do you look for in a film car chases and action scenes were at the top of the list.

This list clearly shows what different genders look for in a film and proves the point of why men would rather watch an action film than a rom com. This is because they have different interests for women and prefer to see a punch rather than a kiss.

When we think 'action', we think of guns, violence, explosions etc. The reason why these aspects are appealing to male audiences is because of the adrenaline feelings that we get from them which creates excitement, and keeps us interested. Some of the top action films that are most popular are things like Terminator, Aliens, Die Hard. These films where so successful because they had interesting narratives as well as the main principals of action films. This results in the film being constantly interesting and not become boring due to it being repetitive. Another appealing aspect of action films which draws in the male audience is female characters. When theres a female involved (preferably good looking), most men will find the film more interesting because theres something attractive to look at.

These are popular films with males 16-25 this supports why we are using the action genre.








Design-
The colours we are going to use are going be dark because this will create a mood for the audience. most action scenes are filmed in the dark so this could be clear the audience something bad is going to happen.The scene will take place on a street on the set there will be broken down cars with smashed windows, street lights, houses and old buildings. The set will have images of derelict buildings stuck to the box, with two broken toy cars at each end of the street, the street lights will be made out clay and lit using after effects. The characters design will be reminiscent of the film sin city, meaning the clothing will be dark and mysterious.  We will have fast, loud and intense music over the top. this will add elements of excitement and tension drawing the audience in. We will also have sound effects such as punches, grunts, shouting, footsteps etc. This detail will make out animation that much more realistic.

Analysis of a similar product-
We will be using the same idea of two characters having a stand off and fighting. We will also be using clay in our animation so we will be watching many claymations to pick up ideas and tips on how to make out characters look as realistic as possible. Like in this animation there are two main characters fighting, a key difference between the two will be that ours will be made on a set.

I certify this is my own work

Tuesday 9 September 2014

Stop Motion Assignment 1

S What are the principals of stop motion production?

The principals of stop motion are quite simple. If we're looking at the time aspect, the number of frames you take in order to move your model/object determines the time it takes for the action to happen. The more frames you have, the more realistic and life-like your model will move, resulting in a better quality picture. Where as if you take fewer frames, your models movements will look robotic and jumpy causing it to look unprofessional and rushed. When animating your model you should think carefully about overlapping and follow through. If you look at something living such as humans, we move multiple parts of our body constantly, so when you're trying to make a model look realistic you should think about these movements i.e. swaying or swinging its arms. This will help drastically in creating life like characters in your stop motion. Another key factor to a realistic model is arcs and poses. poses are important as people don't stand in static positions when doing things such as communicating, for example a common pose would be to slouch especially if in an informal situation. Also if there's any diagetic sound on the set i.e. doors opening and closing, your model should react to it as we do.








The Clangers-Oliver Postgate (Creator)-(1969)


The target audience for the clangers is aimed at young children from babies to about 5 years old. 

The Golden Voyage of Sinbad- Gordon Hessler-(1973)




Lee Hardcastle born 1985

Gumby- Warner Bros Inc-(1995)



Wallace and Gromit:The Curse of the Were Rabbit-(2005)


Claire Jennings                                 producer
Cecil Kramer                                 executive producer
Peter Lord                                 producer
Nick Park                                 producer
Michael Rose                                 executive producer
Carla Shelley                                 producer
David Sproxton                                 producer
The target audience for for Wallace and Gromit would be about 3+.

Corpse bride-Tim Burton-(2005)



Modern Technology in Stop motion-2006/2007

The Prodigy-Warrior's Dance-(2009)


the target audience for Warriors Dance would obviously be towards prodigy fans, but also people interested in stop motion because its a really good idea and upcoming animators will use this clip for inspiration.


The Golden Voyage of Sinbad-Centaur vs Griffin

In this clip we see the claymation models straight away. As soon as it appears you can tell that the animators have spent a lot of time creating detailed movements of the model and they have thought hard about the principals of stop motion to make sure it looks as realistic as possible. At 0:12-0:15 we get a good look at the Centaur and its constantly moving around, as appose to standing in one spot. This effects the audience into thinking that the creature could actually be animatronic or a costume because the movements are so realistic. Also the animators wanted to show that the creature feels threatened and its movements help the audience to believe this. They have also used a lot of overlapping movement such as the swinging of the tail, and the arm movements which gives the model a much more life like appearance, resulting in a better quality picture for the audience which keeps them interested. The scaling of the model has been done really well to make it look much bigger than the human actors, and to combine the live actor with the animated model which is hard to create but very effective.

Wallace & Gromit: The Curse of the Were Rabbit

This film is clearly aimed at children aged around 5+. I think this because of the amounts of dialogue within it and the narrative may be too complex for any younger child to understand. The detail that has gone into making these models look realistic is unbelievable. When animating these characters, Nick Park (the creator) spent hours and hours moving his models millimetres at a time, taking thousands of images per frame, meaning he would get the smoothest and most life like actions and movements as he possibly could. The outcome of his dedication resulting in his audience believing that they were watching a computerised animation as appose to claymation. To have this effect on the audience proves that the creator achieved all the principals of stop motion and took them to the next level.

The Prodigy-Warrior's Dance

The animators of this clip have done very well to combine real life movement with their animated objects. At 1:20-1:25 we watch the cigarette packets transform into human like figures as they fall off the shelf, but at the same time the other packets that aren't changing are falling in real time as appose to stop motion. This effects the vision of the audience making the paper models movement look more realistic. The combination of  real life movements such as fire, cars, lights etc and the models i think is a really effective idea and i'll be incorporating it into my animation. The fact that the stop motion characters are embedded into the real life movements adds a huge aspect of realism to the video.

Old vs New

Looking through my timeline you can clearly notice the development of stop motion over the years. The degree of detail put into the latest stop motion animation compared to older animation is mind blowing. Its clearly recognisable when we put two of my clips together i.e. the Clangers and Corpse Bride, that the animators of Corpse Bride spent vast amounts of time making sure the movement of their models was as life like as possible,  also the facial expressions and body language plays a crucial role in adding realism to the characters and we can tell the animators have paid a lot of detail in making these factors as effective as possible. In my opinion the animation that has covered the principals of stop motion the best would be Wallace and Gromit. The amount of detail on the models is quite slight, but that isn't an issue because of how fluent their movement is. Nick Park made sure he used all principals of stop motion to his advantage such as overlapping movements.

Genre, style and audience
There can be a wide range of audiences within stop motion due to the different styles in which it can be created. The more popular use would be claymation, seen mostly on children's programmes as they enjoy the cartoon aspect of the characters, also the simplicity of the character design in children's claymation means they can understand the characters much easier as there's less for the children to process. This means it's easier for them to enjoy. A lot of stop motion is now used in advertisement as it's different to most generic adverts and will draw consumers in, meaning better promotion for the product. Its also used a lot in modern tv, because it's much cheaper to create sets and characters as they're not as big as a set for human actors nor do they take as much time. 

Tuesday 2 September 2014

Unit 8 Assignment 1:Job Roles

Job Role: Camera operator

A camera operator has the job of setting up equipment, planning shots, and making sure there are no technical and lighting issues. The camera operator will use film or digital video cameras, and they will follow instructions from the production’s director or the director of photography. As the camera operator you would also be responsible for things like choosing the correct lenses for the shot and the positioning of the camera in order to get the best quality footage possible. If you were to apply for this particular job role, your employer would be more interested in your technical and practical experience in the field as this would determine your level of skill and reliability, however taking college/ university courses to develop your skills and understanding of the job role is highly recommended and its also impressive to have the qualifications to back up your experience. These courses include:
  • City & Guilds Diploma (7501) in Media Techniques (Level 1, 2 and 3 Award, Certificate and Diploma in Media Techniques (7601) from September 2010)
  • BTEC National Certificate or Diploma in Media Production
  • BTEC HNC/HND in Media (Moving Image)
  • degrees in media production, media technology or photography
  • trainee courses run by the GBCT (camera guild).
If you were to work in a production team, you would hold most control over any trainee or secondary camera operators to ensure that they have full understanding of their tasks in order to maintain a flowing and successful production. However the camera operator is quite far down the list when it comes to being in charge.

The income of a camera operator is quite irregular. If you're freelance there would usually be a paid fee for each contract, which you would propose. Although if you are with a production company, rates can be widely varied. You could however negotiate your income based on the type of production and also by the quality of your previous work.

The working hours can also be very irregular. You would be expected to be reachable 24/7 and your company would need you to be flexible and able to work at short notice, especially for news programmes.

                                                                   Job Role: Editor

the role of an editor is to assemble all of the raw material and compress it into a professional finished product that is suitable for broadcasting. This is done by editing in post production. The raw material can include video footage, sound, special effects etc and your level of knowledge and skill will determine the outcome of the product, therefore the better quality editing you can produce means more job opportunities, and building your career. The director will work closely along side you to achieve the best results. Its common that most editors are employed as freelancers to begin with, moving from job to job in different companies and industries. In some cases you may have a little artistic license and freedom to edit however you believe the finished product should look, but in most cases you'll be given a strict brief to work to. The length of time that you work is all dependant on the size of the production and the how many people you have on your team.

You should have advanced knowledge on how to use different versions of editing softwares, as there are many throughout the media industry and will vary depending on the scale and expense of the production. You or another editor may have been designated with the role of 'editor-in-charge'. They will have a team of other editors which they will delegate jobs to in order to meet deadlines and bring peoples differing ideas together to create the best quality edit possible.

An editors salary:


This is the average salary for an editor but this can easily decrease or increase depending on your level of skill, previous work, and size of the production. 

                                                              Job role: Director

A directors duty is to come up with and decide how a film/TV show is made. It is up to the to bring all of their initial ideas to the table and explain the concept of the production in order for the rest of the crew to know what they're working on. As a director you need to have exceptional communication skills in order to manage and delicate your team. Your production manager will help you with this but you are still in charge and need to have quality leadership skills. Your time management is also a huge responsibility as the director because you must make sure you give yourself and your team enough time to make the production the best quality it can be. Also the cost of your production is an important factor because for example if you've spend the majority of your budget on cast and set but not left yourself enough to make a good quality edit, all that time and money spent on set is wasted as the final product turns out to be average. This is why budget management is very important if you as a director want your production to be successful.

A director would need to have a university degree to some extent of media production and directing, but like any job in the media the employers will look more for experience in the field. If you're not applying for a director job straight into a company but instead starting as a freelancer, your experience and knowledge of the industry is key to making a beam for yourself, as people will only invest money, time and effort into you and your productions if you have a good reliable skillset to back you up. If people don't think they can make profits off your work then they won't invest in you and it will become extremely difficult to become successful.

A director is the head of the whole production. Although there are other head roles within a production to ensure it runs smoothly and efficiently, the director is in charge of all that goes on because it's their ideas and work that's being made. Their main and most important team members are probably the production managers, as they will feedback all the information about progress, issues etc within the production period, and work with the director to solve and better the production. A directors salary will vary depending on the scale and success of the production. If they have the budget to make a huge blockbuster film and it is a success, then they will be paid handsomely with the royalties they own in connection to their production, however if the film is. Bust and they don't make the money that was targeted, then their salary with rapidly decrease along with their opportunities to work on other option pictures.



I certify this is my own work