Unit 32 Assignment 1 Designing Idents

This ident is very suitable for sports fans because it shows lots of balls from different sports i.e. a football, tennis ball, rugby ball etc.




This ident clearly targets children due to the colours, the cartoons and there's a child in the clip having fun.



The purpose of an ident
-To keep you watching
-To promote/sell a product
-To be persuasive
-Creating a brand identity
-To break up the programmes
-To map out the TV schedule



How to make an ident


TCM
-footage-filmed
-post production-billboard transitions



Watch
-Practical set
-After Effects
-Pre visualisation-animate
-Text graphics and voice overs



BBC
-Green screen and crew
-Animals and cast
-Animate in post production
-SFX





This ident has been created in an animation software using text graphics, transitions and sound FX.






This ident has been filmed by a cast and crew at a certain location and then edited in post production to add effects such as freeze frames, slow motion, text/logo graphics etc. This specific ident is being used to promote a TV series.



Opportunities
A good ident design can create many benefits for both the designer and the channel. the designer will benefit from a well made ident because they will be paid very generously if it matches the channels requirements. It also means that other channels will be interested in your work and will want to hire you to create their ident, therefore earning you more money and making a name for yourself within the industry. The more idents you are commissioned to make the bigger your portfolio will become, which will impress future employers.A good ident also benefits the channel because it will increase viewing figures and keep them watching. It also allows the channel to change their aesthetics to appeal to a wider audience.



Limitations
There are many limitations you may come across when given an assignment by a company. The main one and most frustrating in my opinion is how vague the companies brief could be. They probably don't know anything about your editing software therefore wont know what you can create and wont go into a lot of detail when discussing their idea. They could also be vague when giving you feedback. If they don't like your ident they will tell you, but they might not tell you how you should change it because they don't know themselves. The timescale you're given could also be an issue. If you return to the employer with an ident which is longer or shorter than they required, they'll tell you to change it or they'll find someone else.

Rubbish idents


This ident would probably have been good quality in its time, but compared to the quality of modern day editing and software this is a very poor and un interesting ident. The effects used here are very limited which makes for a boring clip. Also the colours used are quite un appealing to look at.



This ITV ident is quite meaningless in my opinion because it doesnt have anything to do with the programmes that it plays, and it also uses very dull un interesting colours. The text graphics are quite hard to see due to them being the same colours as the background, and its also quite faint.

For me this ident is too simple and it doesn't have any 'eye catching' aspects, which is important if you want viewers to keep watching the channel and stay interested. This has clearly had a few difficult limitations, which is probably why it isn't very interesting and enticing.


Analysing a suit of idents-BBC 4


Design elements

1st Ident
2nd Ident
3rd Ident

• Key colours-Lots of variation because of the different programs, mostly bright (8 secs), after every hand transition. Black and white colour scheme, very plain and simple. Black logo. Colours are bright but only blues and yellows used. The colour is from the bees and the sea instead of block colours.
• Text-BBC 4 logo- Connotates the simplicity of life being straight forward and realistic. different colours shows the difference in variety of programs. The BBC logo was the only text in the ident. Again very basic and simple. Text consists of the logo in the centre of the screen and a roman numeral 4 in the corner. Font is simple.
• Speed-Fast Moving. The birds in the background and the splashing water are fast paced and moving quickly but the logo in the centre is stationary but slowly increases in size. This ident was slow and had hardly any movement in it. this gave the viewers time to understand and work out what the images symbolised.
• Space-Lots of space around the logo making you focus in on the channel name. Lots of space around the logo to show the clip in the background. Logo is still big enough to understand what it says. The space is used very well in this ident because you can see each image clearly and the logo is in the centre of the frame. I think the logo could've been made bigger as people with sight problems may find it hard to read the text.

Purpose

• Whats it used for-made to sell a variety of programmes-because of footage-Style is unexpected-trying to prevent you from changing the channel. I think this ident is used to create a calming feeling within the viewer. Maybe to promote wildlife documentaries that the channel airs. Creates an element of confusion and anxiousness, makes you want to find out what sort of programmes they show. Its used to be witty and make the audience work out the pictogram. This is a clever way to keep the audience from changing the channel.
• What audience is it targeting-Audience targeted is adults, educated. The audience targeted is 30+, wild life enthusiasts. This ident could be targeting a wide audience, but i would narrow it down to older people aged 40+.

Creative

• Most creative elements-hand transitions are creative-lots of sound effects.To me the clip looks like a reflection off the water of the birds flying, due to the ripples and bubbles right at the beginning of the ident and throughout, and also because of the fact that the birds look like theyre flying upside down. The sound effects used i.e. the voices are very unusual. It is quite creative because it uses pictures to describe the letters in the logo text. Also the sound fx used are quite creative because they use the sounds of each picture. I think there couldve been more movement in this ident as it is a bit stationary with makes it a bit boring.
• Brand identity-mature,different. Mature, random, simple, calm. Clever/witty, mature.

Compare

• Which ident was most creative-I think the first ident was the most creative because it included a lot of clips/shots, colours and sounds which kept the audience interested and curious as to whats going on. I think that the second ident was probably the least creative because there wasnt much going on, it was quite confusing and also it didnt have any meaning behind it. It was also quite boring due to the shots and the colour scheme used which was very plain.
• Which is better at targeting its audience- The first idewnt was best at targeting its audience because it shows lots of different aspects of the channel which will interedt different people therefore creating a wider target audience.
• Suitable for a specific genre- The last ident would be best for targeting a specific audience because it seems quite formal which will interest older people.

Ident presentation-Dave
https://drive.google.com/file/d/0B_s_LVkV33WTZWxvYm1lUnlHVW8/view?usp=sharing

I certify this is my own work