Friday 22 November 2013

Research Diary Notes

Research Diary-Secondary, qualitative
-2 books
-2 websites
-2 magazines/newspapers or journals

Has to be on your chosen topic. Target audience(help you prove who your audience is).
Analyse other documentaries for the things that they use to hook their audience(pull out specific examples from the documentary that interests the audience i.e. music, images, people, places etc)
Do primary research i.e. interviews, questionnaires.

How to set out your diary
Books
-Get a quote from a book (write the page number and authors name underneath it)
-Summarise what the quote means in your own words
Find a section from a book that was useful to you and summarise it into 3 or 4 bullet points
How useful was this research?
was it:
-Relevant?
-Bias?
-Easy to understand?
-Will it inform your documentary?

Websites-Academic/relevant
Find a section from a website that was useful to you and summarise it into 3 or 4 bullet points
Find a quote from a website(link of the website, title of the page, author of site)
Summarise what this quote means in your own words
How useful was this research?
was it:
-Relevant?
-Bias?
-Easy to understand?
-Will it inform your documentary?

Magazines/Newspapers or Journals
Find a quote(link to the name of the author, title of newspaper/magazine/journal/date)
Summarise what this quote means in your own words
Read a section of the article and summarise it into 3 or 4 bullet How useful was this research?
was it:
-Relevant?
-Bias?
-Easy to understand?
-Will it inform your documentary?

Do you watch documentaries?
Yes-Which do you watch
No-Why not? what do you watch instead?

Treatment-What is in it and how to set it out

1. Who is the target audience for your documentary(age, gender, interests etc)?
-How are you going to target your audience
2. How will yours be better than other documentaries for young people?
3. Plot/Outline-You explain the layout/format (participatory/observational) of your documentary
What will your audience learn? make links to some research from your diary.

Unit 3 Research Diary

Websites-Bullying

Bullying-the Childs View              Lean La Fontaine
  • Bullying hotlines-The majority of calls are made by children talking about their own problems with bullying. A small amount of the callers are of friends of the bullying victims reporting their issues, or from parents with concerns about their children being victims.
  • Where does the bullying take place-The main atmosphere for bullying to take place is in schools. It can take place in school grounds and the commute to and from school. This means that the child is feeling unsafe where ever they are, which can have a huge effect on the way they function.
  • Duration-It doesn't have to be a long period of time for bullying to effect someone. It could be as short as a day that someone could become a victim, it all depends on the severity of the bullying. However if someone is being slightly teased and picked on over a long period of time, although it may only be slight, it will still build up stress and anger in the victim which is just as damaging.
Gender of the Callers
                 Bullying Line                    Boarding School Line
                   no.               %                    no.                    %
Girls           1,355           65                   152                   71

Boys           575             28                    61                    29

No data      144               7                     0                      0

TOTAL     2,054          100                  213                  100

Age of Callers
                   Bullying Line                   Boarding School Line
                              %                                          %
6 yrs & under         2                                           0 

7-10                       18                                         6

11-13                     50                                         58

14 & over              19                                         27

No data                 11                                          9

This information was helpful because it has provided me with lots of useful statistics, and it has taught me about different aspects of bullying.

Anti-Bullying Alliance                  National Children's Bureau
  • Their aim is to eradicate bullying to create a safe and secure environment for everyone. They want to raise awareness on bullying and help people understand and acknowledge the effects it has on people.
  • They want to develop an environment where everyone sees bullying as unacceptable and people are treated equally
  • They want to ensure that we all know the correct way to deal with bullying so that we can all help to put a stop to it once and for all
I found this information useful because it talks about the different ways people are trying to put an end to bullying, and it gives you tips on how to deal with the situations.

Magazines/Newspapers/Journals

http://www.dailymail.co.uk/news/article-187330/Boy-driven-suicide-bullies.html

Mail Online                                 James Tozer

  • A young boy called Thomas Thompson was driven to committing suicide because he was relentlessly bullied by a group of boys in his school. His Headmaster said that the school had only one report of him being bullied, and this was at a bus stop outside school by people from another school. He said other than that they had no idea of any bullying going on in the school as they were never told anything else and they didn't ever see evidence of bullying.
  • After this story hit the papers, reports of numerous other young people committing suicide due to constant and persistent bullying from other kids started flooding in.
This article/story has helped me to understand the enormity of the subject, and how bullying can effect someone so much that they're willing to take their own life.

Books

http://cheshirelibraryblog.wordpress.com/2013/06/23/top-5-non-fiction-books-about-bullying/

Cheshire Library Blogs                                       Cheshire Public Library

 Sticks and Stones : Defeating the Culture of Bullying and Rediscovering the Power of Character and Empathy by Emily Bazelon defines bullying and what it is not. This includes when intervention is essential and when kids should be given the freedom to fend for themselves.

  • This book talks about all sides of bullying, from the victims point of view, to the bullies, to the parents and to the schools in which it took place. they were even able to get in contact with the Facebook HQ and talk to them about how they deal with cyber-bullying on their site. The book consists of multiple cases of bullying, one of them even tells us about a girl who was driven to suicide.
  • In the book the author talks about and explains why bullying starts and the effects it can have on everyone involved in later life.
  • She also goes on to talk about schools and communities that are working towards anti-bullying schemes, and how they're helping to eradicate bullying and create a safer, more secure environment.
This book was useful to me by helping me to understand the different aspects and points of view of bullying and how people are trying to fight it.


Thursday 21 November 2013

Unit 3 Understanding Research

In this assignment i will be talking about how i am going to collect research on Bear Grylls and the different ways that i will be doing so.I will be doing a mixture of primary and secondary research throughout.

Research Methods
Primary research is new research. It is when you acquire information from the original source i.e. interviewing a certain person/organisation. If you're looking for fresh information this is the best way to get it because you would be getting a detailed account from whoever you're documenting. However, it could be quite difficult to get an interview with your subject depending on who they are. If its someone local, or a friend/family member, it wouldn't be much of a problem as you could ask them quickly and easily with hardly or no problems, but if the person is famous or has quite a high status, it will be much more difficult to just get in touch with them let alone interview them.
Secondary research is finding out about your subject through second-hand sources i.e. books, internet etc. This is a good way to get started on finding out information about your subject, and getting a little bit of background knowledge so you know who you're dealing with, what they're like, and what to ask them when doing your interviews. This is the easier way to find out information as it is a lot easier and a lot quicker to get hold of your information, but it wont be as detailed, reliable, or as useful as it would to ask the person first hand because its someone else's words, it could be out of date, and some of it might not even be entirely true.

Data
Qualitative-Qualitative data is information of other people I.e. Reviews. This is a good way to find out what people think about Bear and what he does. On the other hand, it is quite you have to be careful when using these types of information in your documentary as they can be very bias, and/or the content of the reviews could offend people.

Quantitative-Quantitative data is when you use numbers and figures i.e. statistics, sales, viewers etc. Using statistics in a documentary is a grape at way to keep your audience interested as they get to see and understand the factual part of the subject. When documentaries have carried out questionnaires, they will use these figures to back up their points and arguments, for example, "More people whatch TV when they get home rather than read. We know this because on our recent survey, 74% of people said they watched TV when they got home, and only 21% said they read! the other 5% said they did other things." 

Purpose


First I will do some secondary research on Bear by looking on the internet and in books about his lifestyle, what people think of him, and what he does. This will be easy as I have free unlimited access to these resources giving me enough time to get as much information as I can. It will also give me an idea on the type of things i would ask him and what would be reasonable questions. I will interview people he knows, and people who he works with to get even more insight to his life. This will be a little more difficult as he is famous so getting the permission to interview him and people who know him Another good piece of information I should get about him are statistics I.e. How many people watch him etc. this will give me a good idea on my own audience because people who like Bear will want to find out about him, therefore will watch my documentary.

I will then do some primary research on Bear, and the best way to do this would be to get an interview with him and find out about his life first hand. I also think it would be good to go on one of his 'trips' with him to fully understand and document what he does and how he does it. I think this would be a very good way of drawing in a big audience as following him round on his expeditions would mace my documentary a lot more interesting and exiting.


Friday 15 November 2013

Documentary Project Notes

Unit 3-Research Techniques-research you doc
Unit 2-Communication Skills-Communicate the ideas for your doc
unit 1-Pre-production-Plan your doc

How to write Unit 1 Assignment 1
-Write a blog post using headings
-This assignment is all about finding out how a documentary is made
-Use the PPT-answer the questions under each heading

Time
the first heading we have to deal with is time. We will have to answer the questions 'what is a shooting schedule?', 'why is it important to have a shooting schedule?' and 'How long does it take to get clearances for music/clips?'. To get clearance we have to get in contact with the people who have ownership on the songs/clips, the producers.

Personnel
From a documentary/ies of your choice, look at the credits, research the crew members (camera, sound, researchers etc) What have they worked on before, what qualifications/experience do they have?Why is it important to get the right crew?

Finance
Where do you get the money to make a documentary?(if you cant find this out, find out how to get money to make a film!)Roughly, how much is it to get music/clips cleared?

Locations
Where were they filmed? What did they have to do to get permission to film there? Make sure you have commented about why you get permissions.

Facilities
From the same documentary, find out what equipment they might have used, any specialist kit that they needed. What camera, sound, editing equipment will you need to make your documentary, what are the technical specs of these? What are the costs of hiring things like this?

Materials/Copyright
From a documentary you have seen, what archives or materials from other films/programmes have they used? Who would they get the clearance from to use this footage? Have they used popular music, who would they have to get the clearance from? What is a clearance/copyright, and who do you pay to get one?

Materials/Contributors
From a documentary of your choice, find out who the contributors were, who they have interviewed? Were their any specialist advisors they needed to make the documentary?


Monday 11 November 2013

Unit 26 Assignment 2 MPAA follow-up

Trade
The MPAA is founded and funded by the major film production companies, making it a trades association. They get involved in public relations activities such as advertising, education, political donations etc. Many trade associations are also non-profit organisations.

Hollywood Studio System
The Hollywood Studio System is credited for producing some of the most well known stars past and present.

Thursday 7 November 2013

unit 3 Research Techniques

Types of Research

-Qualitative-Opinions from people i.e. a film review.

-Quantitative-Numbers and data i.e. Audience viewing figures, DVD sales, box office sales.

Comparison

Advantages of Qualitative



Disadvantages of Qualitative

  • Can be tricky to get exact results
  • Findings are a result of lots of variables(where, who and when)
  • Has the impression of being less valid
Advantages of Quantitative
  • Easy to analyse(clear results from graphs, charts etc)
  • Facts can be used in your favour
Disadvantages of Quantitative
  • Results are without detail-binary usually
  • Doesn't inform you for future research
Primary Research-Research undertaken by yourself or your group-first hand:
  • Interviews
  • Focus groups
  • Questionnaires
Participating in internet forums Secondary Research-Previous research that had been undertaken by others you can use to inform your own research:
  • Reference books
  • Archive footage
  • Photo library
  • Magazines and newspapers
Data Gathering Agencies-Certain agencies are set up to gather and publicise information:
  • BARB-TV ratings

Purposes of Research

Production research which includes...
  • Content-The story, what its going to be about, what sources of information might you need-interviews?What kind of data will be best for this?
  • Equipment-Quantitive
  • Crew-Qualitative
  • Cast-Qualitative
Audience research which includes:
Audience Profile-audiences can be broken up into different groups
Psychographics
Age
Gender
Sexuality
Race/Ethnicity
Mainstream/Alternative/Niche

Market Research
  • Competition-Whats already out there-Successful documentaries already out, documentaries with similar content
  • Competitor Analysis-Why were competitor documentaries successful? Content, style, Film maker/presenter?
  • Advertising Placement-How should the documentary be marketed? Viral videos, trailers, billboards, this depends on who?
Using Examples
  • Why is it a good example(it may not be the first one you find)?
  • Is it easy to analyse?
  • Why did you choose that example over others?
  • How did the example change/confirm your understanding?

Monday 4 November 2013

unit 26 assignment 3


The Mortal Instruments




The target audience for this film saga are adolescent fantasy fans, aspirers. This film has done well at marketing because there is already a huge fantasy fan base out there which relates to these films, and that is the twilight saga fan base. this series of films is very closely related to twilight in that we have a character who is introduced into this whole new world that they never knew existed. This may open the doors for mainstreamers as well, as they may like the fact that the narrative is very similar, but the difference in plot and backstory is enough to make the film unique and different to twilight. The gender of the fans is mixed with this film. We know this because to keep the male audience interested we have fighting; weapons; mythical creatures and attractive women, and for the female audience they use attractive men and a love story. 

Marketing

http://mysticalvampirevixens.com/wp-content/uploads/2012/11/29819_387361528007260_1432152376_n.jpg

This poster has two tag lines, 'there is a world hidden within our own' and 'worlds will collide'. These are very effective tag lines as they're short, and they make the audience interested in finding out about this 'other world'. The setting is of the New York sky line, and above it is the unmistakeable rune symbol from the film backed onto a sky of dark clouds, and the rune looks as if its made up of entities. This image will appeal to the sci-fi and fantasy audience. I think that the most suitable psychographic label for this type of poster would be an explorer. I think this because the film is full of new ideas and shows a very different sort of adventure, Which is the sort of things an explorer looks for. The producers have used artists popular in the teenage market for their soundtracks. This is a very good way of marketing the film because now they're drawing in the fans of these artists, which is making them more money, as all these teenage fans will buy the songs because they like the person singing them. The producers have used two different artists to try and extent the fan base even further. The film was also advertised in magazines, telling people what the film's about, when its released, and gives people a bit of back story about the cast and crew. This is a good way to hook people in because the more they find out about the film, the more they want to go and watch it.

http://www.youtube.com/watch?v=hc4CiTvQ-YE

This trailer is very clever because it includes lots of different aesthetics which will appeal to a lot of varying audiences.The voice over used in this trailer is a little creepy, but it makes you interested in what is being said. The use of scary looking props, and the excessive use f darkness will draw in the gothic audience. There are a lot of special effects used throughout this film, mainly of magic and mythical creatures, which in turn will draw in the fantasy audience. The use of attractive actors/actresses makes both genders instantly be interested in the film, even they don't like the genre of film or don't understand the narrative,  they'll still go and see it because they want to see the actors/actresses. Teenagers will want to go and se this film based on the trailer because for one, most of the cast is quite young, and two, young people are very much involved in the film i.e. the club/party scenes. It also appeals to young aspirers because they'll want to be like the cast and will aspire to be like them, as they're attractive and cool.




Competitions are a great way to entice people and draw in young aspirers as they love materialistic things and for them to fully enjoy the film, they have to have all the collectables and replicas to make them feel part of the film. We also buy merchandise when we really enjoy films, and what were actually doing is subconsciously promoting the film without even realising by walking around wearing things like t-shirts with the symbols and/or characters on them. This is a very clever marketing technique by introducing the film to audiences that may not know about it, therefore widening their audience and creating more money for themselves. 




















Releasing merchandise for the fan base is always a great way to make more money, because if they follow the film, they will buy it. Most of the marketing techniques that film producers use is aimed at aspirers, because they know that they can make easy money off them by releasing things for them to buy so that they can show that they follow the film.

Comparison

I think the best film i could use to compare to the Mortal Instruments would be Twilight. First of all, the trailers are very similar. We have soft, erie music playing at the beginning leading into fast paced, triumphant music, and we see the two main characters meeting each other, falling in love, being intimate etc. Also both trailers use montages towards the end, flashing through the action scenes. This is very effective in getting the audience exited and interested about the films because you're overwhelmed with all this action in such a short extent of time.




















These two posters are very similar, we see half of the characters profiles looking very sinister. The images have also clearly been manipulated to make both characters look better. They both have short tag lines but they're completely different, the twilight tag line just says 'forever' which doesn't really tell us anything and seems a little pointless in my opinion because you want it to either tell you something about the narrative, or the character. On the other hand, the tag lines on the MI poster tell you about the character, and give the audience a little bit of knowledge about them. 

They have used similar teqniques because they've been proven to be successful in the past, and the producers know that they'll draw people in and also they'll sell.

Review

Imdb-'This is a movie made for more then just teenage girls and soccer mom's. It's has real action, solid acting, good cinematography, and dwells more on the storyline then romance.

Having never read the Mortal Instruments books, I was a little leery of seeing the movie and being totally lost. My fears were unfounded as the first hour of the show does a solid job of laying out the storyline. The first hour did seem a little long for me, but was well worth it and necessary as it made the last hour understandable and fly by with its non-stop action. This is nothing like what I was expecting after having to endure the twilight films with their horrible acting and cheesy cinematography. As well as multiple one-hit wonders of werewolf/vampire/demon shows that have come out since. This show had legitimate effects, great action scenes, and some really good acting performances. Here's my breakdown:

Effects: From the beginning this film proves it's a step above with cinematography and effects. The demons were gruesome, scary, and awesome! When supposed humans turn to demons, this is done very well. One questionable effect towards the beginning of the show was easily forgotten due to the many excellent effects during the whole show.

Action: Having seen Jamie Campbell Bower on the red carpets just moments before seeing the show, I had serious worries about him being able to pull off a believable action figure due to his skinny frame. Oddly, it was the action scenes where I enjoyed his acting the best and believed he was the main man. On the whole, the fight scenes were very engaging, particularly the ending sequences. There were two times though, I wished they had made the fight scenes a little longer to show more of a struggle to overcome.

Acting: This is where I was most pleasantly surprised. Lily Collins and Robert Sheehan stole the show in terms of solid, believable performances. Jamie did a convincing job and exceeded my expectations, but did fall a little short at subtle times as his skinny frame could not be overcome in the shot. His attempt to be seen as tough when his stature said otherwise caught me at times. I felt like all the performers were engaging though, with the exception of the role of Magnus. I'm not sure if it was his acting or the role they put him in, but it just didn't seem to fit the character he could/should have been. Readers may feel differently here, I was just confused if he was intended to be a tough guy or a joke.

Storyline: Understandably they had to lay the foundation of the storyline, which for the first hour they did. There was a lot of information to take in the first hour and honestly I began to doubt how they were going to take this load of info and tie it all together by the end. I was amazed at how well they did it! The last hour flew by as they did an excellent job of tying in each element and doing it with very compelling drama.

Overall I'd give the movie a B+. Solid acting and action stood out and will make a very satisfying experience for any non-reader who watches the show.'


Fan Forum Responses

-'I've not read the books (they're on my list, but I keep running across other things to read), but nevertheless went and saw the film tonight with my parents and quite enjoyed it.'

-'Personally I thought they could have cut down the Valentine fight a bit. It seemed to go on forever. I've seen a lot of comments about that. (Their is another thing they changed, as well that plays an important part in future books) 

However, I do like the fact it seemed to be more action-packed compared to some of the other YA Books.'


-'I know their was a lot of backlash against Jamie (Jace) when he was first casted, but most of the audience seems to like him now. But people generally like different actors to play certain characters especially for book (and comic book) adaptions. This isn't first time I've seen it, and I'm sure it wouldn't be last.'

Fandom
Fandom is the community that surrounds the book/TV show/film in question. People involved in these fandom communities are usually fan fiction writers, artists, poets, and cosplays. Fan art is a popular way to express fandom with this film/book series. The main focus of the fans is drawing the runes used throughout the film. I see these runes as the iconic symbol of the film and is what most people will think of when they hear about 'The Mortal Instruments'. The runes are either drawn on their own or on the characters.


Fans like these films because they're full of action, drama, excitement etc. The narrative is really interesting which is key, and when you watch, you feel immersed in the film, meaning that fans will keep coming back for more. Fans are also a really big part of the production of the films. By this. Mean that the fans will be included in the cutting or changing of films by reviewing rough versions of the films, and then giving feedback on anything that could be improved, and/or what they think would impact on the marketing of the films. Another big changer of the film industry was the launch of YouTube. This opened up an easy new way of film makers to publish their films to a worldwide audience, and also for fan bases to comment and review films, which can either be very good, or very bad for the film makers. This is because these fan bases are so powerful that they can change people's minds about certain films by how they have reviewed them, so if these films weren't great, and a huge fan base started writing poor reviews, audiences would be going into these films with low expectations and a bad mindset, and intern making them write bad reviews, or the first reviews might change peoples minds about going to see the films in the first place.

Was the Film Successful?
Although the film has generated quite a fan base, and almost all the reviews on it are positive, it only earned $81m worldwide which is known as a box office failure. whats interesting about this is that most box office failures almost never get a sequel, yet the movie producers behind the first mortal instruments film are planning on making the second of Cassandra Clare's book series, 'city of ashes' and hopefully continuing to make each book into a motion picture.