-Qualitative-Opinions from people i.e. a film review.
-Quantitative-Numbers and data i.e. Audience viewing figures, DVD sales, box office sales.
Comparison
Advantages of Qualitative
Disadvantages of Qualitative
- Can be tricky to get exact results
- Findings are a result of lots of variables(where, who and when)
- Has the impression of being less valid
Advantages of Quantitative
- Easy to analyse(clear results from graphs, charts etc)
- Facts can be used in your favour
Disadvantages of Quantitative
- Results are without detail-binary usually
- Doesn't inform you for future research
Primary Research-Research undertaken by yourself or your group-first hand:
- Interviews
- Focus groups
- Questionnaires
- Reference books
- Archive footage
- Photo library
- Magazines and newspapers
Data Gathering Agencies-Certain agencies are set up to gather and publicise information:
- BARB-TV ratings
Purposes of Research
Production research which includes...
- Content-The story, what its going to be about, what sources of information might you need-interviews?What kind of data will be best for this?
- Equipment-Quantitive
- Crew-Qualitative
- Cast-Qualitative
Audience research which includes:
Audience Profile-audiences can be broken up into different groups
Psychographics
Age
Gender
Sexuality
Race/Ethnicity
Mainstream/Alternative/Niche
Market Research
- Competition-Whats already out there-Successful documentaries already out, documentaries with similar content
- Competitor Analysis-Why were competitor documentaries successful? Content, style, Film maker/presenter?
- Advertising Placement-How should the documentary be marketed? Viral videos, trailers, billboards, this depends on who?
Using Examples
- Why is it a good example(it may not be the first one you find)?
- Is it easy to analyse?
- Why did you choose that example over others?
- How did the example change/confirm your understanding?
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