Fit to purpose-Yes
Clarity of communication
-Good narrative
-Chilled voice over
Technical effectiveness
-Flows well
-Good camera movements (panning, tracking)
-Good zooming shots
-Colour change
-Different shots and angles
-Some shots didn't quite work
-Good sound i.e. music
Impact an audience
-Chilled/cool
-Aspirational
-Appropriate for target audience
-Elements of humour
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