Frosties-They're Gonna Taste Great
http://www.youtube.com/watch?v=TSc5g9m8ywI
This advert is very obvious in what its promoting. It uses a catchy song with a happy tone to it to instantly make people want to watch it. We then hear the lyrics which have a huge part in the promoting of the product i.e. the phrase "they're gonna taste great". Also the visual aspect of the advert is very promotional as the cast look very happy about the product.
Covert Message
Three-The Pony
http://www.youtube.com/watch?v=Ekr05T9Iaio
With this style of advertising the visual aspect of it has to be very appealing and entertaining as the product isn't shown until the end of the advert. I don't personally feel that this style of advertising is as affective as overt advertising because people become more interested in the characters and the visual side of the advert and its easy to forget about what the advert is actually about. Another example of this would be the compare the market advert, people became more interested in the meerkat characters and the 'compare the meerkat' website rather that the actual product in question.
Analysing advert looking at these things:
characteristics
lifestyle
better than others
benefits
usp
brand culture
techniques:
overt
hidden
emotional responses
structure:
from narrative, animation, documentary, talking heads, stand alone series
style: humorous, surreal , dramatic, parody.
Lifestyle and brand identity
Product benefits , advantages over competition, brand identity
USE THIS STRUCTURE WHEN WRITING MY ASSIGNMENT!!!!!!!
The orangina advert uses the form of narrative and series. We know this because it followed a story of the prop of the satellite (here they should prove it using terms such as costume, setting, props, sound etc.) The style of the orangina advert is humorous and surreal. We know this because it was funny. The characteristics used in the orangina advert are lifestyle and branding. We know this because the humorous costume setting and narrative make the brand seem fun and therefore it hows us a lifestyle we can buy into. The techniques used in he advert are hidden, overt and emotional responses. We know this because the first setting is the interior of a russian satellite which isn't normally shown in a soft drink advert. It is overt because of the prop of the product and humorous responses because of the high angle of the satellite prop crashing into the character.
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