Unit 29-Understand the purpose of the music of music videos

-Pans People-Dancers on programmes such as top of the pops

-Queen-Bohemian Rhapsody-First music video
                                              -purpose-To promote the artist
                                                            -Creates buzz
                                                            -Increase record sales
                                                            -Increase popularity by making it easier to see the artist

De-construct
Conventions-Stuff you'd expect to see
Style-(A bit like genre)
-As live/In concert-This type of music video doesn't have to relate to the genre of music
                             -Real life concert footage
                             -Shots of the audience/fans
                             -Time lapse
                             -Archive footage
                             -Shots of the stage
-Animation-Animated characters
                  -Stop motion interact with real life
                  -Usually narrative based
-Narrative-Lyric interpritation
                -Fictional characters
                -Cinematic shots
                -Consolidates songs meaning

Conventions can define a style
-Animations-Animated characters/stop motion/2D drawn
-Usually have a narrative
-Usually based on abstract songs
-Narrative-lyric interpretations/fictional characters/consolidates the meaning of the song
-Pastiche-borrowing techniques or style from pervious work
-Homage-respectful reference of previous work
-Parody-a humorous imitation of previous work

Popular-Conventional

Parody-Bound 3
-Chroma keying
-Use of cinematic shots