- Voice over is quite creepy but interesting
- Props used are a little scary, might appeal to the male/gothic audience
- Special effects are clever and exiting
- The use of attractive actresses draws in the male audience
- A lot of club/dance scenes which will appeal to teenagers
- The music used is 'triumphant' and brings emotions to the audience, making them interested and wanting to watch it
- A lot of Action/fight scenes using weapons will attract the male audience
- use of review quotes to pull people in by telling them how good it is
- Fast moving montage of different scenes from the film with fast paced music makes the audience interested and exited about the film
White House Down
- A lot of action scenes that will appeal to the male audience
- Use of attractive actors will appeal to the female audience
- Explosions
- Guns
- Heavy artillery(tanks, choppers)
- SFX are very exiting
- Music is fast pacing
- Slight use of comedy throughout, keeping the audience interested(and who doesn't love a bit of comedy?)
- Scenes of panic and riot
- The scale of the problem, taking over the white house and capturing the President
- Very 'in your face' action
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