Unit 26 Assignment 3 Notes

1)Pick a film with a fan following

2)Get as much info on fan made vids, merch, interviews with stars, official websites for the film, reviews, fan made websites about the film, sales figures on how well the film did, posters, trailers, competitions, tie-ins with other products i.e. soundtracks with bands; cars; clothing

Film examples:

Lord of the Rings, Star wars, The Hunger games, Twilight, Star Trek, Batman, Ironman, Spiderman, The Mortal Instruments

Psychographics

Psychographics are the labels we give to members of an audience. A target audience for a film can have more than one of the psychographics headings. My job is to prove how the marketing attracts these headings.(Must use the terminology)

In my assignment: 

-tell who the target audience is by genre, rating, gender

What psychographic am i?

-Mainstreamer-Likes structure. Likes to know what they're going in to see. Like big brands/generic.

-Aspirer-Likes materialistic things. Want to purchase the merchandise for films, and want people to know they have it.

Unit 26 assignment 3 marketing notes

Image Manipulation

•Producers will manipulate an image to make the subject look better

They will get rid of anything bad about  the subject I.e. spots, scars etc. This draws in aspirers as they want to be like the character in the picture

Text, Font, Size and Colour

The size and style of a font could connotate certain things for the audience.

Props and Settings

A prop is anything that the actor/model pickup or uses and can provide clues about what genre this product is

Iconography

An iconographic feature is a prop/setting which you immediately link to a specific genre I.e. Gun-action, blood-horror.

tech workshops

http://www.youtube.com/watch?v=R6Uw6X6kt6k&feature=youtu.be

Unit 26 Assignment 3 Film Trailer notes

The Mortal Instruments

• Voice over is quite creepy but interesting
• Props used are a little scary, might appeal to the male/gothic audience
• Special effects are clever and exiting
• The use of attractive actresses draws in the male audience
• A lot of club/dance scenes which will appeal to teenagers
• The music used is 'triumphant' and brings emotions to the audience, making them interested and wanting to watch it
• A lot of Action/fight scenes using weapons will attract the male audience
• use of review quotes to pull people in by telling them how good it is
• Fast moving montage of different scenes from the film with fast paced music makes the audience interested and exited about the film

White House Down

• A lot of action scenes that will appeal to the male audience
• Use of attractive actors will appeal to the female audience
• Explosions
• Guns
• Heavy artillery(tanks, choppers)
• SFX are very exiting 
• Music is fast pacing 
• Slight use of comedy throughout, keeping the audience interested(and who doesn't love a bit of comedy?)
• Scenes of panic and riot 
• The scale of the problem, taking over the white house and capturing the President
• Very 'in your face' action

Unit 26 Assignment 2 MPAA article

https://docs.google.com/file/d/0B_s_LVkV33WTN0JkUnFQWUo5dGs/edit?usp=sharing

Unit 26 Assignment 1 Auteur presentation follow-up

Sound

The use of the soundtrack 'lovely day', when Franco is clearly in a struggle, actually has quite a comedic edge to it. The contrast of the song to the situation is so great, it makes the audience feel more relaxed when watching because of how upbeat and happy it is. It also makes the scene seem less stressful which makes it easier to watch.In Trance, the use of the sneaky, energetic soundtracks make the audience feel on edge, and it creates tension as the audience will now be expecting i.e. an action sequence. These soundtracks will also get the audience exited and they will stay interested in the film.

Why Boyle is an Auteur

Boyle is definitely an auteur. Quite an obvious way of defining him as one is by looking at his use of music. His films tend to link up with the beat and pace of the music he uses, and then hits a sort of 'wall' mid way or towards the end of his films, i.e. in 127 hours, the music all builds up to the amputation scene, in trainspotting, the music used is very fast pacing until it hits that 'wall' when the baby dies. Boyle is a great example of an auteur because of his originality in his films, and because of the fact that he isn't afraid to try something different.

Unit 26 Assignment 2 MPAA Notes

Negatives of MPAA

-Can't speak to them about any problems you have

-They can't always come up with a reason for their rating

-Rated by average parents, and not a professional critic

-Ironic that the rating system is trying to protect children, by acting childish about why they rate certain films

-Studios wont release their films if the ratings are too high

-Positives get from MPAA quotes

Kimberly Pierce
'Boys Don't Cry'
NC-17
"The studio wont release it"

Matt Stone
'Orgazmo'
"Didn't receive any notes"
'South Park'-(Paramount)
"Cut this, this...treatment was a completely different experience"

Kevin Smith
Director
"If you choose not to except the rating, you cant market it"

Ex MPAA Raters
-Jay Landers
"Each member of the MPAA must sign a confidentiality agreement"
"They leave the writing 'fuzzy' so that they can sue an ex-employee"

-By censoring you they are taking away their ability of having a choice.

The MPAA have an ideology. They don't like things that make them uncomfortable, and they don't want anyone else to see it.

-A lot more temperamental about films with sexual content rather than violence

Jamie Babbit

'But I'm a Cheerleader'

If she wanted an R rating, she had to cut out the sex scene between two girls, the MPAA are quite homophobic

Joan Graves

Only rater known to the public

Joanne Yatabe

Her children are between 20-23

The MPAA say the eaters children are between the age of 5-17.

The MPAA are liars

A film was still cut because they said they "don't object to a 'better R' "

The system is corrupt and bias as they came to a decision on a rating, an the film was still cut.

No homosexuals are on the rating board

The board wanted to change America phsyco to an NC-17 because they didn't like the tone of the film.

MPAA is different to BBFC, because the BBFC are more open about sex than violence.

The Matrix is blamed for the 'name of the massacre' massacre, people said that they did it because of what they herd from one of the characters.

Jack Valenti said he wants ordinary people on his rating board, none who have children with behavioural issues.

MPAA are bowed to pressure rather that making ratings that are suitable for certain ages to watch.

They don't know about their own statistics

Some film makers feel that the MPAA hold a grudge

You can appeal your rating but you cannot use another film to defend yourself

They don't like to be challenged about their ratings

The raters were quite old and their children weren't in the 5-17 age range, one of the raters had no children?

They know people with power and they can get away with things. 

The appeals board have most of the major cinema chains that will show your films.

They have priests on the appeals board.